Siu Case Studies 


Below are three case studies that highlight my relevant work.

These projects have equipped me with the skills and expertise needed to excel in a Senior Marketing Coordinator role at Sui.





Experiential Marketing

  
Event and Video Producer
Film Production






PayPal - PYUSD Experimental Marketing  
At Serotonin Web3 Marketing Agency I had the opporunity to advise on event strategy for clients including PayPal, Robinhood, Aleph Zero, Akash and Halliday. The case study below demostrates the type of activations we utilize to display real world use cases of stable coins.  

PayPal USD
  • Event Strategy 
  • Flagship conference negotation
  • Creative Direction
  • Product intergration






PayPal Food Tour

Our business development initiative centered on bringing smaller groups of executives together for an immersive walking food tour of Singapore’s most iconic culinary landmarks. The tour included stops at Maxwell Food Centre, Lau Pa Sat, and Raffles Place, where over 40 executives from various teams had the unique opportunity to use PayPal’s stablecoin, PYUSD, in real-world scenarios to tip vendors. Each attendee received an airdrop of $25 in PYUSD, which they used to tip participating vendors. This hands-on experience showcased the power of stablecoins, enabling instant payments and seamless settlements.














Solana Breakpoint


At Solana Breakpoint in Singapore, we activated through a dynamic PYUSD Learning Pod, providing attendees with the opportunity to engage directly with the PayPal team, ask questions about PYUSD, and participate in a range of workshops hosted by partners. These sessions explored innovative ways to build on PYUSD, showcasing its potential for transforming payment solutions in web3 and fintech applications. Attendees also had the chance to connect with PayPal executives during an exclusive meet-and-greet.

This activation also featured hands-on product integration, where attendees received exclusive swag and were airdropped $1 in PYUSD. This interactive experience allowed participants to explore the seamless functionality of PYUSD in real-world scenarios, highlighting its efficiency for instant payments and settlements.