At Pragma Lisbon, ETHGlobal’s flagship builder-focused conference, I managed AV production, main stage branding, and visual content capture. My responsibilities included hiring and directing video and photo teams, overseeing the execution of stage visuals, and ensuring a seamless run-of-show for speakers and panels. The event brought together leading Ethereum developers and ecosystem contributors for a day of curated talks, and my work helped elevate the production quality to match the caliber of the audience and speakers.