Crypto.com x UFC

As part of UFC International Fight Week in Las Vegas, I supported the execution of a large-scale experiential campaign for Crypto.com, working closely with my events director. This opportunity came through ongoing outreach efforts following a successful PayPal x Crypto.com activation I previously managed. Centered around the Crypto.com Visa Signature Credit Card, the activation included a 30x40 ft pop-up experience at The Forum Shops at Caesars Palace, designed to engage fans and drive sign-ups through an immersive and accessible brand experience. Over three days, the activation attracted thousands of attendees, generated over 1,650 sign-ups, and distributed more than 2,750 branded items.

The pop-up was amplified by a comprehensive out-of-home campaign spanning the Las Vegas Strip, featuring high-impact placements—including a 3D billboard near T-Mobile Arena—and generating over 22 million impressions. Influencer collaborations added further reach, bringing the total campaign footprint to millions across both in-person and digital touchpoints. This project was a standout example of experiential marketing at scale, merging sports, culture, and Web3 innovation to elevate Crypto.com’s brand presence during one of the biggest moments in combat sports.

Enviromental Branding