At ETHMexico 2023, I managed AV production, main stage branding, workshop direction, and content capture for one of ETHGlobal’s most visually unique hackathons. Set in a historic venue with limited infrastructure, much of the event was run on generators, adding an extra layer of complexity to the technical execution. I led the hiring and coordination of AV, video and photo teams, crafted the look and flow of the main stage and workshops, and ensured all programming ran smoothly despite on-site constraints. The result was a seamless, high-quality experience that captured the energy of Mexico’s growing Ethereum builder community.